You’ve probably heard all about JC Penney‘s image overhaul, complete with store renovations and a new business model. They’re shooting for a younger audience, enticing us with brands and designers we recognize and care about. They’re even going by a new, hipper name: JCP. The new stores feel more open, boutique-y and fresh. I had heard about all this and thought it was smart, but none of it drove me to visit a JCP store.
And then I read Maxwell Tielman’s post for Design*Sponge about Terence Conran for JC Penney. It blew my mind. It’s like they’re Target or something, in a good way. I immediately clicked through and found not only Design by Conran, but Happy Chic by Jonathan Adler and Michael Graves Design. There are a lot of solidly cute pieces, some more affordable than others.
Take a look. You’ll be pleasantly surprised.
1. Bleecker Sofa | 2. Bookshelf Clock | 3. Katie Small Canister | 4. Lola Medium Canister | 5. Lucina Table Lamp | 6. Skipper Stool | 7. Elizabeth Square Pouf | 8. Lola Owl Bookends | 9. Charlotte Fabric Picture Frame | 10. Turquoise and Gold Picture Frame | 11. Celadon Candle Holder | 12. Celadon Footed Vase
1 Comment
I agree about the JCP.